Scale Your Video Business with Den Lennie
A podcast for production company owners who want a business that runs without them.
Den Lennie has spent 14 years coaching 178 video production companies through the same five stages: Operator, Juggler, Stabiliser, Strategist, Scaler. Each episode covers one move that helps owners climb from where they are to where they want to be.
No hustle theatre. No recycled frameworks. Just the work.
Scale Your Video Business with Den Lennie
The $350K Event Pricing Trap EP #396
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If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage?
In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make when quoting event work.
You will learn:
• Why day rate pricing limits revenue
• The difference between a cameraman's thinking and a business owner's thinking
• Why event footage becomes a long-term marketing asset
• The pricing benchmark used by high-performing production companies
If you want to stop underpricing your work and position your company as a premium provider, this episode will change how you think about event pricing.
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