Scale Your Video Business with Den Lennie
A podcast for production company owners who want a business that runs without them.
Den Lennie has spent 14 years coaching 178 video production companies through the same five stages: Operator, Juggler, Stabiliser, Strategist, Scaler. Each episode covers one move that helps owners climb from where they are to where they want to be.
No hustle theatre. No recycled frameworks. Just the work.
Scale Your Video Business with Den Lennie
Focus on your business or yourself - which comes first? EP #150 - Den Lennie
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today Den talks about the one thing that can have the biggest impact on your business in 2021 and beyond.
Here's a peek at what you'll hear:
- A near-perfect number of clients to have if you're a video freelancer. (Having round about this number of clients will almost guarantee you'll always have work rolling in. - 2:25)
- Den's frank and candid explanation on why he's doing more solo episodes now. - 3:25
- The secret to having a solid, secure, and reliable business. - 7:00
- The "brand-it-and-they-will-come" fallacy. (We've all heard the "build it and they will come" fallacy, well… the "brand-it-and-they-will-come” mindset is every bit as foolish. Hear this at 9:00)
- A common “marketing strategy” filmmakers rely on that's akin to going to the casino and playing Blackjack when in need of money. - 10:10
- The 4 critical elements a business must have to effectively scale. (Trying to scale a business without all four elements is like trying to pick up a turd by its clean end. In other words… it ain’t possible! - 11:00)
- Focus on your business or yourself - which comes first? (Hear Den's insightful thoughts on the matter at 12:10)
- A nerve-wracking “marketing strategy” that's almost guaranteed to give you ulcers. (Sadly, many filmmakers choose this marketing strategy even though it has them more anxious than a degenerate gambler who's gone all in. - 13:55)
- How Den lost 1.2 kilos in 14 days even though he was eating sugary treats and drinking beer. - 15:00
- A proven and battle-tested 2-step method for achieving almost any goal. - 16:25
- A 2-second mindset "tweak" that can help you stick with any new habit you're trying to establish. - 17:05
- How winning a big client can sometimes screw up your video production business. - 19:00
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/
Mentoring options : www.denlennie.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie